Estrafalario was born from a personal dream, but it grew as a collective journey. A project that evolved, stitch by stitch, thanks to all the people who were part of it and believed in making fashion a tool for change.
Today, Estrafalario is the voice of all those women willing to rewrite their history with humanity, courage, and compassion
2011
Valery Zevallos founded Estrafalario in Arequipa, starting with a showroom in her grandparents' house (Rivero 508)
to demonstrate their passion for fashion design
2013
Thanks to the brand's success in Arequipa, she moved to Lima to study Fashion Design at CEAM.
2014
Estrafalario is temporarily closing to work at other fashion companies and gain experience in the sector.
2015
She represents Peru in the IT Project competition during COP21 in Paris, marking her first experience.
with sustainable fashion.
2016
Relaunch Estrafalario with a socio-environmental vision, launching its fashion model with
positive impact.
2017
It launches its first social program with INABIF and signs an agreement with Productive Prisons, creating the
Social Empowerment and Employability Program for women deprived of liberty.
2018
Sign the “1 t-shirt = 1 tree” campaign with AIDER Peru, collaborating with Shipibo-Konibo and Amazonian communities.
and enters Jockey Plaza with its first commercial module.
2019
He finishes in the Top 10 of the Kunan Challenge and wins the Wiese Foundation's Entrepreneurial Fund, consolidating his
purpose-driven business model.
2020
During the pandemic, she launched the Conscious Mask collection, supporting women's prisons and collaborating with
PERUCHAMPS; introduces sustainable materials such as recycled PET and ECONYL, achieving a growth of 1,387%.
2021
She opens her first store in Bellavista and a second one in Jockey Plaza, and launches the Señora de Cao collection:
A Legacy of Power, in collaboration with artisans from Magdalena de Cao.
2022
It faces the collapse of its business model and the closure of stores, giving way to a period of reflection.
and personal transformation.
2023
Experience a business pause to redefine the strategy and purpose of Estrafalario.
2024
It marks the brand's rebirth with the collaboration with Adidas (SL72), the contract with the UN, and its participation in Tranoï Paris.
Valery receives the Companies that Transform Peru award (IPAE & USAID), is selected as a YLAI Fellow by the U.S. State Department, and the brand is nominated by El Comercio as Best Sustainable Initiative.
2025
Valery opens its flagship store in Barranco, is featured in DOORS NYC, Osaka (Japan), and Beirut (Lebanon), and wins the ProInnovate Peru Fund. Valery is recognized as one of the 50 Most Powerful Women by Forbes Peru, receives the Woman Leader in Sustainability award from Ella International magazine, and Estrafalario participates in Coterie New York, Première Classe Paris, and Milan Fashion Week. The brand is featured in Elle Italia for its social and environmental impact in the September fashion issue.
OUR FOUNDER & CREATIVE DIRECTOR
Designer, change agent and entrepreneur with a socio-environmental focus, Valery Zevallos founded Estrafalario as a personal dream that transformed into a movement of conscious creation and social repair.
Born in Arequipa, she started Estrafalario in her grandparents' house, with the intuition that fashion could be much more than beauty: it could be purpose. Recognizing the privilege of having had a voice, education, and opportunities, she decided to give back to her community by building bridges between what she loves most: design and social innovation.
Valery understands fashion as an agent of change, a way of telling stories and building tools so that other women can also rewrite their present.
Today she leads Estrafalario as creative director, building a brand based on compassion, regeneration and radical honesty.
His vision has taken Estrafalario from a small workshop in Peru to international showcases in Paris, New York and Milan, demonstrating that humanity, style and impact can and should coexist.